Wednesday, July 23, 2008

Research 1 company that makes use of E-commerce. Describe the nature of this company in 1-2 paragraphs.

Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.

One company that makes use of E- commerce is the BANCNET, established in 1996, is located in Houston, Texas. The company specializes in Point-of-Sale Electronics and is a Certified Repair Facility for most leading brand Point-of-Sale Manufacturers including Verifone, Hypercom, Nurit, Thales-Talento, Linkpoint, Ingenico-IVI, Magtek, RDM, Citizen, and others. The company also provides Equipment Deployment, Encryption Services, Accessories, and Supplies to credit card processors.

The BANCNET uses e- commerce to achieve strategic advantage by ensuring that the site is all day available and it should be globally. Aside from this, they ensure that customers can easily access and browse naturally, with no technology- related difficulties. Also the customers can compare prices easily since prices in different products array online.

BANCNET provided a space for feedbacking if cust0mers have querries, so it is easy for the customers to ask a certain product or prices. Aside from these, BANCNET can sell directly so there is no middleman needed.

BANCNET made sure that transaction will be easy. it is available to everyone with access to a computer; even those with mobility problems. Customers don't have to deal with creepy salespeople following them around.

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